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Stop Selling, Start Consulting

We help your customers discover their needs before your first conversation. Your sales team starts every interaction on second base.

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Do Any Of These Sound Like You?

"There's too big a difference between my top guy and everybody else"

"My sales team's too transactional"

"We keep missing easy things and dropping money on the floor"

"It's very hard to get a lead to come in"

"It's really hard to get new sales guys up to speed on how to sell properly"

"My sales team needs to be more consultative"

Do Any Of These Sound Like You?

"My sales team's too transactional"

"It's very hard to get a lead to come in"

"There's too big a difference between my top guy and everybody else"

"We keep missing easy things and dropping money on the floor"

"It's really hard to get new sales guys up to speed on how to sell properly"

How Swizzl Connects Sales and Marketing

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1. Needs Assessment

A consultative process where we help your customer understand their needs and tradeoffs online

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2. Connect to Vehicles

We connect your customers to vehicles in your inventory that match their needs

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3. Sales Enablement

Your sales team starts the conversation with deep knowledge that used to require a ton of training

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Your Challenge with Today's Car Buyers

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The Problem: Indecision and Resistance

Many customers don't know exactly what they want when they begin searching. Your top performers naturally take a consultative approach, but most salespeople struggle to guide customers effectively.


Meanwhile, buyers grow increasingly resistant to sales conversations, and basic chatbots fail to adequately prepare them for meaningful showroom visits.

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The Solution: Swizzl

Swizzl helps customers discover their true needs and make informed trade-off decisions before ever stepping foot in your dealership. This means:

  • Better-qualified appointments with buyers who know what they want
  • Sales teams equipped with detailed customer preferences from the start
  • More efficient conversations that lead to faster closings
  • No more wasted time on unprepared shoppers

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What Dealers Say

Dane - Sales Director

Dane

General Sales Manager

"We strive to act as consultants to our customers, solving their problems and guiding them through a process that welcomes them in, builds trust and facilitates decision-making. We have huge gaps in this today and Swizzl is the only solution I’ve seen that could have a real impact on our most important metrics."

Nate - CEO

Nate

General Manager

"What impresses me most about Swizzl is how it elevates our entire team's performance. It combines proven sales tactics in such an elegant way that even our newer reps are performing like veterans. It's like having our best practices automated and standardized across the board."

Your Customers Love Us

Sara

"I was drowning in car listings and conflicting advice. Nothing seemed to click. Then this tool helped me nail exactly what I needed - a hybrid SUV that screams 'professional' without breaking the bank. Now I'm driving something that feels like it was built just for me."

Sara
Marketing Director
Mike

"Car shopping used to be my nightmare. Pushy salesmen, endless debates with buddies about what truck works best. This service cut through all that noise. I ended up with a pickup that handles my job sites and weekend mountain trips like a champ. Game changer."

Mike
Construction Supervisor
Elena

"Finding a car that works for school drop-offs, road trips, and keeping my kids safe? Impossible, I thought. This process showed me a minivan I never would've considered - now it's like our family's command center on wheels. Who knew car shopping could actually be stress-free?"

Elena
Work-From-Home Mom

Our Team

Andrew Glaser

Andrew Glaser

Co-Founder, CEO

  • Jobs to Be Done Expert
  • C-level exec, CPO, CMO
  • 3x founder
Bob Moesta

Bob Moesta

Co-Founder

  • CEO ReWired Group
  • Original creator of JTBD
  • 7x founder
David Randall

David Randall (DR)

Founding PM

  • PM/Designer/Researcher
  • VP/Director roles
  • Startup & F500 exp
Petrus J.v. Rensburg

Petrus J.v. Rensburg

Founding Engineer

  • Full Stack Engineer
  • 3x Founder & 2x CTO
Petrus J.v. Rensburg

Kyle Bazzy

Founding Sales

  • Proven Sales Leader
  • VP & Director Roles

Join us! We're Hiring

Role Description
Full Stack Developer Work with modern web frameworks (JavaScript, React, Python, Elixir) on a high-performance team that values speed, intelligence, and fun. Ideal for builders who thrive on learning, solving hard problems, and pushing the limits of AI. Early equity, big impact, and a wild ride. 🚀 See details

Read About Our Work



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